Excellence in Content Marketing
Producer & Studio Director for video marketing, social & broadcast
Effective content requires equal parts expertise and passion. Creating powerful campaigns calls on a diverse set of industry crafts.
It starts with understanding strategy. Translating marking and branding goals into the production process is the key to success. Only then can digital technology and creative thinking be properly applied.
I am dedicated to producing impressive work no matter the time, budget or resources available.
Collaborating with clients and colleagues, teamwork is the most rewarding part of the process.
Case Study
The World of Harry Potter
Everyone loves Harry Potter. How do you make sure consumers engage with the brand’s merchandise? How can you help parents envision a Hogwarts celebration? We produced an entire Harry Potter birthday - complete with excited children, inspired parents, and creative decorations. Working with the Harry Potter team, we built a campaign around the dream world of this unique brand. The resulting content was published on social media, CTV, and paid online packages.
PRODUCER - DIRECTOR
Case Study
Branded Video Content
Understanding the aspirational minds of young athletes, a marketer needs to walk the line between performance and fashion. The brand must feel exciting, yet accessible. KicksUSA needed to show young basketball fans that fashion is part of the everyday. We combined quick shots with amazing moves, unique lighting with multiple colors. We published this content to large format screens throughout the KicksUSA chain.
PRODUCER / DIRECTOR
CASE STUDY
Major Brand Campaign
Graduation is a special time. Parents are looking for ways to make the occasion unforgettable. Yet they often don’t know where to start. Party City has hundreds of SKU’s in their graduation line. We built a graduation event that takes advantage of everything the world’s biggest celebration store has to offer. We brought these SKU’s to life in the context of an authentic family gathering.
PRODUCER / DIRECTOR
Case Study
Web & Video Content
Working with Harken Capital senior management, we energized the brand by re-launching the company website, filling it with videos, interactive pages, and detailed company history.
Rich New Video Content
Interactive Experiences On Each Page
In-Depth Biographies / Company Information
Passion is communication
Case Study
Commercial Campaign
I worked closely with Full Steam Staffing – a national labor company that hires tens of thousands of associates everyday.
Full Steam needed associate recruitment videos to inspire their next level of growth. We filmed in Full Steam offices, as well as on the warehouse floor – showing clients and associates that Full Steam is organized, energized, and trustworthy.
Case Study
Television Series
Mysteries of The Church
From the creation of the papacy, to the mystery of repentance, this 10 part series looked at fascinating aspects of religious history and how lessons of the past can inform us today.
I enjoyed scriptwriting, directing and producing through the episodes of this show.
